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1970 Viking Press 1971 Pocket Book edition From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson, in which the authors discuss the various implications of the verbal cliché and of the archetype. ISBN 0-670-33093-0

1970 Viking Press 1971 Pocket Book edition From Cliché to Archetype is a 1970 book by Marshall McLuhan and Canadian poet Wilfred Watson, in which the authors discuss the various implications of the verbal cliché and of the archetype. ISBN 0-670-33093-0 LCCN 2011012414 Dewey class no. 809